I understand, the thought of owning an online business can be exciting but make no mistake to think it will be a smooth ride – because in my own opinion, that’s where you start failing. Many let the excitement of establishing a business get into their heads that they blindly rush into it; eventually, rushing out of it with nothing tangible to show for it – all the time and money invested gone down the drain.
I have heard quite a number of stories like that and I wouldn’t want you sharing such stories, which has led me to compile a list of things you should do/know before starting an online business.
Here are Things to Prepare/Do/Know before starting an online business:
Get an Education
There is no preparation that is more important than this. As it is relevant to start an online business, so it is more relevant to be appropriately informed before taking the bold step. As stated earlier, running an online business is not a walk in the park and the best way to prepare you for the challenges to come is to take up courses on the whatever online business you have in mind; it could be courses on: Blogging, Vlogging, Writing, How to successfully manage an online store etc. These courses are packed with the right information that you need to excel in whatever online business of your choice.
The good news is that these courses are available online, with sites like www.udemy.com it is now possible to get an educated on the discipline you are interested in and equally receive certification for it. Also these courses are quite affordable as you can order for some for as low as $50.
So, if you are nursing the idea of starting a business online, take up courses on the respective discipline as that will prepare you for the journey ahead.
Get a Blog
Whether you have a online shop or you are a YouTuber, acquiring a blog is very important as it serves as an avenue to give your business the online visibility it deserves, and helps you to educate your clients about your products and services. It is on your blog that you can talk extensively about the products and services you render by constantly updating it with useful contents.
As you are planning to buy a domain for your business, make sure the name is novel as it doesn’t make sense if someone is already using the name you chose for your blog. Employ tools like Google Analytics to inform you on the keywords that drives traffic; that way, you can tailor your contents to be coherent with keywords that has a high conversion rate.
Managing a blog takes a whole lot of knowhow to pull off, which brings us back to the importance of the first point – getting an education.
You might get discouraged if you start comparing yourself with those that are already successful in their online venture; instead use them as a reference point to mark where you’ll like to be in the nearest future – let them act as your mentors sort of.
Study them like a book, pay attention to the minutest of details, have an idea of what they are doing that is making their business successful, try applying the knowledge to your online business venture, if it doesn’t work at first try, try again.
Becoming a successful online business owner takes a large dose of determination, consistency and patience. In due time, the effort will be worth it and you will be grateful that you never gave up on your dream.
Suffice to say, you are most likely not going to become big overnight, it is a step-by-step process.
In plain terms, be social. The jobs don’t have to come to you, sometimes, you hunt for them and the only way to do that is to position yourself in a way that you don’t lose out on any opportunity. LinkedIn is a fine place for networking amongst professionals,network with people, pay keen attention to what they do and occasionally tell them about your online venture; though, it might take time but you never can tell, you might just get yourself a client or even an investor that way.
Pay Attention To The Mediums That Gives You Leads
While it is fulfilling to finally get leads, it is also good to find out how they came about. Whether they are gotten via Facebook, LinkedIn, E-mail, never fail to ask questions because once you have an idea of the platform that produces more leads for you, you will invest more on the platform so as to get more.
So, have it in mind that as you keep getting the leads, you should be inquisitive enough to know which platform generates more leads, so you can invest more in it
Have an Email List
With an email list, all your subscribers get to be treated like royalty that they are. They are the first to see the latest contents on your blog, promotions and giveaway.There are tools you can use to make the work easier.
Be Prompt With Your Replies To Enquiries & Complaints
Nothing reeks more of bad customer service than when a seller neglects the complaints and enquiries of customer(s). It is bad for a first impression and that can make you lose a customer. There are autoresponders available which are programmed to adequately reply to complaints; however, there is need for it to be supervised by a virtual assistant.
So, to avoid tainting your brand with a bad reputation of poor customer service, devise means that allows you to promptly attend to the complaints and enquiries of customers – that way, you end up having customers that are happy with your brand.
So, if you once thought managing an online business is a walk in the park, I hope this article have done justice to changing that mindset – instead preparing you for the challenges that is associated with managing an online business.