Businesses are looking for new platforms to connect with customers. Social media is one of the easiest ways to connect with the audience and to know what they love about your brand.
The audience interacts with their favorite brand on social media. The social media audience is ready to hear from you through campaigns. There are many social media platforms like Facebook, Twitter, Instagram, etc. that you can use for your business promotion.
If you are wondering how to use social media campaign to grow your business, this article will help you.
More than 50% of brands are using social media channels to communicate with their customers. The rest of the businesses claims that they don’t have enough resources to promote through social media.
Traditional advertisements can’t save your business all the time. Trying new ways of promotion can always help your business to reach a new audience.
Anyone with simple social media knowledge can make use of it for business promotions and campaigns. Social media campaigns can be successful by creating effective marketing strategies.
If you are thinking about why your competitors successfully promote their business through social media campaigns, the answer is here.
Benefits of social media campaigns for your business
Social media gives you a chance to ensure better reach for brands. Social media campaigns can bring better brand awareness among the audience. Social media can help brands to ensure the reach among large audiences. Here are some benefits of a social media campaign.
Increases brand awareness
More than half of the population is active on social media platforms. By promoting your brand on social media, you can be more brand awareness among the audience. Many social media users agree that they found many products through social media.
Personalize your brand
Show how your products can offer better value to your customers through social media campaigns. Personalizing brands can help to create a better connection with your customers.
Generate new leads
Social media campaigns can help to gain new leads and thereby improve your business. You can showcase the best side of your brand through social media campaigns and attract new customers.
A social media campaign can introduce your products to customers and can drive more sales. When new customers see your products, the chance of increasing the sale is more.
Social media campaigns can be a better reputation for your brand. Brands will have good recognition among the audience. Customers can also interact with your brand directly through social media.
What is social media campaign?
A Social media campaign is a way of promoting a business’s coordinated marketing effort to emphasize information about a brand using any of social media platforms. These marketing strategies are aimed to create a measurable outcome or influence social media users to act in a certain way.
How to start social media campaigns for a business?
Social media campaigns are not that easy to design. Marketers are trying to make a good impact on the customers using new strategies. If you are not familiar with social media marketing campaigns, this guide will help you to create one. With proper planning and better execution, anyone can create a social media marketing campaign that can bring good results. Here is a step-by-step plan to creating social media campaigns.
Step 1-: Understand the campaign goal
All social media campaigns should have a specific goal. You always need to think about the result of a campaign. Sometimes you want to raise funds for a non-profit organization. Whatever your campaign goal is, you need to make sure to enunciate it on your campaigns.
Are you promoting an event?
Do you want to promote an eBook or download it through your campaign?
What is the action you want to see from the audience?
Is the campaign goal clearly articulated?
How you can measure the effectiveness of your campaign?
If you have answers to the above questions, then the first step is done. Your goals could be anything like
- Build a community
- Increases engagement such as likes, comment, and share
- Increases sale
- Generate more leads
If you are doing a social media campaign for the first time then, your primary aim will be to increase the number of followers. When you introduce your brand on social media for the first time, make sure to attract many followers as you can. You have to make sure to increases engagement among the community for the first time. Generating more sales will come automatically with more leads.
How to set campaign goals?
While creating social media campaigns, you need to have smart goals. Having clear goals for your campaigns is very important to get the effectiveness you want.
Improve brand awareness
Brand awareness is something every business should consider while creating a social media campaign. You can use various platforms to create better brand awareness through effective campaigns. The best possible way to bring more effectiveness to your campaigns is through hashtags. More than 90% of marketers agree that they got better brand awareness through social media campaigns. We can take Apple’s social media campaign as an example to prove this point. They created a hashtag called #shotoniphone, which was a huge success with more than 4 million posts.
Connect with your audience
You can connect with the audience through effective social media campaigns. Connecting with your audience is an effective way to build brand visibility. For example, Coca- Cola’s share a coke helped the company to connect with its customers. The company gave customers a chance to personalize the brand and share it with others. Their #shareacoke was very popular on social media with more than a million shares.
Increases website traffic
Social media campaigns are a great way to improve traffic to your website. Social media campaigns can attract more customers and prospects to your website. When the number of website visitors increases website traffic goes up. Include the website URL in your bio so that customers can always click on the link.
Social media campaigns can improve business sales. By placing your brand well on social media, you can attract more customers to your website. A brand like Starbucks used a hashtag called #unicornfrappaccino and encouraged customers to share their experience. This campaign was a huge success.
Step 2-: Decide the channel on which you want to promote your brand
There are many channels you can use for a social media campaign. But it is not easy to focus on various platforms. So, the best way to manage your campaign is by concentrating on two or three social media channels. You can focus on channels based on your previous personal experiences. You can also consider pairing channels together based on their reachability. You can also choose channels based on the resources available to design the campaign. For example, Facebook and Instagram are different entirely in terms of content requirements and personalities. So, you can avoid pairing both together during your first campaign.
How to choose a proper social media channel to promote your business?
Consider these points, before you decide the best channel for your social media campaign
Consider your Target audience
When you decide to create a social media campaign, the first thing you need to notice is your target audience. You need to know where your targeted audience hangs out more. If your target audiences are more active on Instagram, then choose Instagram for your business promotion. These are a few questions you need to answer while searching for a suitable social media channel for your brand promotion.
- What network do they use?
- What is their age range?
- What type of content gets popular online?
- What do they like to follow on these channels?
Answers to these questions will help to find the best customer base and the channels to focus on your social media campaign.
Think about your brand value and find a channel that aligns with it
You can find out the channels which your competitors are using to promote their brand. Choose a social media channel that aligns with your brand value or industry. Ask these questions to yourself
- Do I have to concentrate on visually driven channels?
- What am I? A B2C or a B2B?
- Does my business produce visual content more often?
- Is there are another channel in which I can concentrate to target my customer than all mainstream social media channels?
Review existing channels
Look at the existing social media channels that bring you a better result. You can research your existing accounts and find out the platform that brings you more value. Try to find out the social media channel that generates more traffic to your website. You can reduce the work to find a suitable social media platform for business promotion by following this step.
Look at your competitors
You can always refer to your competitors and see how they are going with their social media campaigns. You need to see if the social media platform where your competitors promote their brand works for you. If not, you can concentrate on the one that works. Find out the channel that gives more engagements to your audience and move forward with that channel.
Type of content
Find out the type of content that goes with all the social media platforms. There are many types of content, and you need to know the type of content that can help you to reach your customers.
Choose the channel
If you have answers to all these above points, then you can easily find the channel to promote your brand. Each social media platform has its pros and cons. Research well and choose the correct channel sensibly.
Step 3-: Define social media style and policy guide
You need to keep your brand consistent throughout all social media platforms. To do that you can define your social media style and policy guide. There should be a generalized way to keep
- Wording to describe your brand
- Interaction with customers
- Punctuation and capitalization
- Post Format
- Customer service
You can do an audit on your social media profiles and make sure to keep it align with your social media guidelines and policy. Always try to use a business account for your brand promotion. Keep your private profile different from your business account for better results.
Step 4-: Create a social media calendar
Social media calendar is a good way to effectively manage your campaign. You can keep track of your social media accounts and content using this calendar. It will help you to organize your campaign better.
You can mix up the content and make sure to bring the various type of contents throughout the campaign. Various types of content include infographics, GIF, Facebook videos. Curated content, GIFs, etc are a few types of content that you can include in your campaign. You can focus on the keywords, hashtags, type of content, type of content that works for your competitors are few factors you can concentrate on before planning on social media content.
Step 5-: Set your budget
When you first start a social media campaign for the first time, you need to look at the budget. You can start your social media campaign from $1 a day to thousands. You can check Instagram and Facebook marketing because if ease of execution. Their marketing tool is created to provide a better idea of the budget and the audience you want to include in your campaign. Make use of these features and plan your campaign budget wisely. Initially, it is good to start with a low budget and then increase it based on the output.
Step 6-: Create content
The next step is to create content you want to use for social media promotion. You don’t have to be an expert designer to create visual content. Canva is a useful tool to help you with designing. You can create social media posts easily using Canva and schedule it ahead. Use an analytics tool to review the performance of your campaign. After analyzing the result, you can design social media campaigns that can be beneficial to your brand. You have to work a lot to create an effective campaign. Some campaigns might work, and some won’t. You can try to learn from the mistakes of your previous campaign experiences and try to improve next time.
Step 7-: Measure results
Analytics is a vital step in your campaign. By measuring the results, it is easy to understand the effectiveness of your social media campaigns. It could be in the form of likes, comments, shares, increased sales, and so on. There are many tools that you can use to manage social media campaigns effectively. HubSpot, Hootsuite, SproutSocial, Buzzumo, etc. are some of the popular social media analytical tools for marketers. These tools will help marketers to manage campaigns effectively. Analytics is a crucial measurement of your social media campaign success. Based on the result, improve your campaign and then narrow down your target audience. Boost the content with better ROI to get a better impact.
Planning a social media campaign is a lot of work. You can create a good one by spending time on planning and execution. You know what works for your brand and whatnot. We cannot ignore social media at this point.
If you want to improve your business, traditional marketing options can’t save you. Social media offers you a new range of customers who can be your brand advisors in the future. Don’t hesitate to travel with new technology to promote your business.
Start to create your first social media campaign and get a better reach online. Follow the above seven steps and see how that works for your business.
Share your campaign experience with our audience here.