How Can Automation Influence Our Digital Marketing Strategy

Automation is the future of digital marketing. As time changes people find new technologies to incorporate their marketing strategies which can bring huge success.

Doing everything manually is a time-consuming process.

In this digital era, nobody wants to spend time on something for which they can’t predict the result. Everyone wants to gain success without much effort. Digital marketing automation will help marketers to reduce their marketing effort.

In the past few years, marketing automation is creating a lot of buzzes. Many marketers are now automating their marketing strategies to improve their results.

This article discusses some important aspects of automating digital marketing strategies. To handle today’s complex digital marketing environment this will help marketers a lot.

Before going into further details, you need to know some basic concepts about Marketing Automation.

What is Marketing Automation?

Marketing automation is the process of including software and technologies into marketing and simplify some time-consuming processes of modern marketing.

There are many tools available to automate digital marketing processes such as sending emails, social media promotion, and other website actions. Buzzsumo, Hootsuite, Buffer, Oktopost, etc are some popular digital marketing automation tools.

How Can Automation Influence Our Digital Marketing Strategy

Automating digital marketing strategies can bring better ROI to your digital marketing efforts. The main aim of marketers is to generate better revenue. There are many marketing tasks that need to be automated such as email marketing, social media management, etc.

When all these tasks do manually it will consume a lot of time and money. Marketers are finding new ways to manage them effectively using such automation tools. To achieve this goal digital marketers have to focus on increasing the number of traffic who can turn as their future customers. 

Facts about Automation you can’t Ignore

According to recent surveys, marketers who use any form of automation has seen the conversion rate as high as 50%. Other than improving the sale ensures employee productivity too. 

95% of companies agree that they got benefits from marketing automation. Most companies who implemented automation uses the time to improve their sales rather than finding their prospective customers. 

Benefits of Automating in Digital Marketing

There are many tools that are designed to organize digital marketing processes efficiently. Customers always prefer a business that can give exclusive offers for them. It is possible if a marketer can offer them special offers as they need.

To offer this tracking of customer data is very important. By tracking their search pattern and preferences marketers can design special offers and campaigns for their customers. 

In order to drive as much traffic as possible to a website, marketers can automate various digital marketing processes such as email marketing, campaign management, social media marketing, marketing analytics, CRM integration, and many more.

Main Advantages of Digital Marketing Automation

  • Better control over financial management

No need to spend money unnecessarily on marketing if you can implement better tools for your digital marketing process. They can help marketers to make their work faster and easier without wasting time. This will help marketers to get an idea about planning and organizing marketing campaign effectiveness and to manage their budget for marketing.

  • Better management of all activities

There are some repetitive marketing processes in digital marketing. By implementing an integrated solution to manage all marketing activities can improve the efficiency of their marketing efforts. This single system can integrate all marketing activities on schedule within your budget based on business requirements.

  • Connect with customers

Customer interaction is very important for any business. But setting up some resources to interact with customers is not a practical choice nowadays. Most marketers opt for automation to communicate with customers. Email automation is a very popular way to automate communication with customers. Advanced formats such as chatbots are also popular now. Such technologies will help marketers to connect with their customers 24×7.

  • Better ROI

All marketers are working hard to get maximum ROI. By effectively channelizing your digital marketing campaigns marketers can ensure better revenue. The main benefit of such an automation tool is the predictability of marketing efforts. After implementing automated software one can easily gather data regarding sales, campaign success etc., and predict the strategies that are working. By identifying such strategies and managing them effectively can bring a better ROI to your digital marketing efforts. 

Facts you Need to know before Automation 

Before automating digital marketing strategies, one needs to invest some time in finding out the impact of the new change in their whole marketing effort. To ensure a better outcome here are some tips for you

  • Identify the tasks that need to be automated-: There are some marketing tasks that are repetitive. Find out some tasks that consume a lot of time and effort and implement automation to those areas to save your time
  • Select appropriate software-: Just like choosing the task for automation, it is very important to choose the right software for your marketing effort. There are many tools out there that are exclusively created for marketing automation. Research well and find the right tool for your business. 
  • Train your employees-: Automating marketing tasks is a great change happening in your business marketing. Your employees must be prepared for this change before implementing this. Give training to employees who work in the marketing team and educate them well about this change.
  • Measure the effectiveness-: Your responsibility will not be over just by implementing automation to your marketing. As a marketer, you need to analyze the effectiveness of implementing this new technology to your business and should make appropriate adjustments at the right time.  

Popular Automation Platforms for Digital Marketing 

To pick the best marketing automation platform is a difficult task. Each tool has its own advantages. Here are some top automation platforms which are being used by most marketers

  • Marketo is a popular platform that can perform campaign management, sales tracking, email automation, generating personalized messages, visitor tracking, etc. Most marketers choose this as their favorite automation tool
  • Hubspot is another tool that is popular for content management, email monitoring, and real-time analysis. This is a well-integrated tool and user-friendly too.
  • ActiveCampaign is a tool which offers customer support, sales support, analytical data and help you to build a better customer relationship
  • Pardot comes with many interesting features for digital marketers. It will help to automate email marketing, sales tracking, lead generation, social media integration, etc. 
  • Wrapping Up

There is a lot you can gain from automating your digital marketing strategies. Time, money, better customer support, efficiency and many more to count. Plan well and implement it to achieve your goal.

Automation can bring great success to your business with good planning and execution.

Digital marketers are looking for new ways to take place in the market. They are trying new marketing strategies for that. By automating marketing strategies make your task well-organized.

Are you still thinking about automating your digital marketing tasks? Don’t think much. It is the right time to act.

Leave a Comment