Digital marketing is going through tremendous changes within the last few years. As the time changes it is very important to implement new technologies and tools to make the marketing process more efficient. Digital marketing processes are very complex and most of them are repetitive too. So, it is very important to use some method to improve your marketing efficiency. Digital marketing tools are designed to help marketers to concentrate on promotion, campaign development and various other important processes by helping to automate some repetitive marketing processes.
There are many marketing processes such as email marketing, social media promotion, search engine optimization, and many processes like this a marketer can automate using such tools. But while choosing a suitable tool it is very important to check whether it is suitable for your business type or not. All tools advertise better outcome for marketing efforts. It is very hard to find the best tool suitable for your business without knowing everything about a tool. This article is to help those marketers who are looking for some useful tools they can try to improve their marketing process. Many online tools are available to download nowadays. Some of them are free and some others are paid tools.
It is better to try the free version of the tool before paying for its premium membership. It will help you to analyze the result it can provide. As a marketer, you should be aware of the changes that happen around you in terms of technology. Are you ready to explore some best tools? Here are 42 best tools every digital marketer can try to make their marketing process more competent with others.
Social Media Marketing Tools
Social media plays a crucial part in marketing product. It is the best way to connect with customers nowadays. Popular social media platforms like Facebook, Twitter, Instagram, Pinterest and the list goes on. Social media campaigns to create awareness among customers about your product is a great way to increase sale too. There are many social media marketing processes which are very hard to manage if you are using multiple social media platform to market your product. These tools will help marketers to manage multiple social media platform and make your social media promotion more organized. Check out these tools which can manage your social media effectively
Buzzsumois a tool that helps you to analyze the top contents that perform well within the audience. It will also help you to find the right influencers to market your product. The tool is also designed to give you alert based on top keywords, brand name, links or domain. Analysis is also important when it comes to marketing to know your competitor performance. The main features of Buzzsumo are content curation, content discovery, brand monitoring, influencer marketing, competition analysis, content research and more. Try Buzzsumo to make your marketing efforts more organized.
Canva is a designing tool that can be used to design social media campaigns and posters easily. This tool allows to drag and drop photographs, graphic designs and fonts to make your poster more attractive to customers. You don’t have to be a designer to make your campaign look attractive. Canva is a tool for designers and non-designers to easily design posters for your campaigns. Design social media post without the help of a designer using this tool with an easy drag and drop interface.
Digg Digg is a social media sharing tool which makes easy for marketers to make their content more shareable across social media platforms. It allows you to include social media sharing button within your content so that more users can see your content from social media. This will increase your brand popularity and increases better ROI.
Hootsuite is a social media integration tool which can be used to schedule social media posts in advanced in an organized way. It is very important to make your social media account more active by posting contents on a regular basis. Using Hootsuite for social media management will help you to schedule up to 30 posts in advance. It supports almost all social media platforms such as Facebook, Twitter, LinkedIn, Google+ and many more. It offers a 30-day free trial service to let you try the tool before subscribing to it. Schedule posting time in advance and automate social media posting using Hootsuite. Other than integrating social media post, Hootsuite can help you to track followers, content integration and tracking RSS feed.
QuickSprout is a very popular tool for marketers to analyze SEO, mobile responsiveness, page loading speed, social media impact of a website. This is a free tool every marketer should be aware of. Quick sprout also helps you to watch social signals which is a very important factor to analyze while marketing through social media. By watching social media signals marketers can easily analyze the working strategies. The tool was developed by Neil Patel who is an expert digital marketer with a lot of experience.
SharedCount is a free tool which can be used to analyze social media response such as content reach, like and shares. It is very important to know which content is connecting and which is not. This analytical result is useful to identify the working content and produce better content that can produce better ROI. SharedCount is a free tool any marketers can try and currently it supports Facebook, Pinterest, StumbleUpon platforms.
Sprout Social is a social media management tool which helps marketers to analyze what customer wants. By knowing customers marketers can develop suitable campaigns and promotional programs through social media. SproutSocial acts as a mediator between the brand and their customers. Various features of this tool are Data analytics, report measurement, campaign management, content curation, social CRM, response management etc. Start to create a real connection with using SproutSocial
TweetDeck is a tool designed for multiple account management. It is very hard to manage multiple twitter accounts at a time. By using tools like TweetDeck marketers can manage multiple timelines within time. This tool allows you to schedule multiple tweets in advance, manage multiple account and build tweet collects for your marketing purposes. This tool is acquired by Twitter and is now available to use without paying any subscription charge.
Woorank is a tool that lets you monitor your website performance. By analyzing this data marketers can standout among competitors using better strategies. Using WooRank marketers can do competitive analysis, keyword tracking, create brand reviews and man more. This is a paid tool marketer can purchase by choosing a better plan.
In order to improve your website organic search result search engine optimization will help. To bring contents to the top of search result SEO is essential. There are many SEO factors you can implement to your content to make it to the top of search result. Tools are available to help you to make this process easier. In this part, we are discussing some popular SEO tools marketers can try to improve their marketing process
Majestic is a popular SEO tool which can be used to check backlink quality analysis. In addition to these marketers can use this tool for marketing and promotion of digital content is that it will improve your website traffic. Links are very important for SEO and quality of backlinks related to our website is one of the ranking factors. Use Majestic tool to measure the link quality. Make sure to accept only high-quality links and disavow low quality backlinks.
Ahrefs is a useful SEO tool that can be used for site auditing, keyword analysis, backlink analysis, competitive analysis, URL ranking and many more. We can call it a tool with multiple features. Many marketers use this tool to improve their website ranking. It is not a free tool. You can get it by paying $99/month. Try it for index analysis of link which gives you the report in 15 minutes.
Google Keyword Planner
Keywords are very important to include in your content in order to bring it to the top of search result. Google offers you a free tool to find out highly performing keywords related to a topic. By including them in your content increases the chance of it to standout among competitors. Use this tool to find popular AdWords which you can include in your campaign to get maximum clicks.
To strengthen local SEO using Moz Local. It is designed to improve local visibility of your website with local reviews, citations. Proper analysis is important to make local SEO successful. To get noticed in a particular area need more effort and new strategies. Moz Local will help to make this process easier by providing clear data regarding website performance. Improve your website visibility using Moz Local tool by paying $84/year.
Moz Open Site Explorer
Moz open site explorer is a tool for link analysis. This is a free tool which helps you to explore backlink, reclaim broken links, link research and creating quality anchor text and more. In addition to these features, it is also known as one of the leading tools for analyzing metrics like Page Authority and domain authority. Try it to make your website quality better with a good link analysis
MozBar is a browser extension available for Google Chrome and Mozilla Firefox browsers which can provide valuable metrics about a website. It is mainly used for SEO purposes. It provides every data related to a website like title tag, alt text, meta titles and more. In addition to this Mozbar will give you a deep insight into Domain Authority and number of backlinks. The app is free to use and marketers can use it to improve their website reach by detailed analysis of various SEO factors.
SEMRush is a tool that can be used for various SEO purposes such as keyword research, backlinking opportunities, competitor analysis, SEO auditing and many more. This is used by topmost companies such as HP, eBay etc to promote their marketing campaigns. The tool is not free to use. You can get it by paying their monthly subscription charge of $69.95/month.
SEO Book comes with many interesting features such as keyword suggestion, competition analysis, meta tag generation. Backlink analysis, page comparison and many more. The tool is free to use. Marketers can take advantage of this excellent tool to improve their digital marketing process.
UberSuggest is a keyword analyzing tool for marketers. It shows in depth details of a keyword when we search for words related to a topic. Also, it shows keywords priority wise. Most SEO experts try to include highly competitive keywords in the content to get the best outcome. This tool is the best choice to get the performance of every keyword related to a topic.
High quality content is very important for digital marketing. Just like marketing product creating content regarding the product/service is very important. It has now become easy with the arrival of many sites where you can hire freelancers to write content for you. Upwork is such a tool which lets you hire freelance writers to write high quality content for your marketing purpose. This is known as one of the largest business places where you can hire professional freelance writers. Try it and see how it can change your business
Yoast is a WordPress SEO plugin which can be used to optimize WordPress contents for the search engine. Main features of this tool are creating XML sitemap, adding meta tags, keyword optimization, auditing website and many more. Marketers can use it for free unless they want some additional features offered by them. Make your site search engine friendly using Yoast and increases traffic towards it.
TextBroker is a tool which can be used to find high quality content for your marketing purposes. It helps you to connect with top US authors who can write better content for your business. You can choose one that can fit within your budget and requirement. Impress customers with better content so that they can connect with your product easily. In this platform, you only have to pay the number of words you order for a content.
Conversion Optimization Tool
Conversion is an integral part of websites. It is very important to measure conversion while marketing a product. Conversion optimization is the measurement of the number of visitors who turned as customers to a website. Every webmasters and business owners work to make as many conversions as possible through their website. A conversion can be interpreted as a direct revenue or future revenue. Some tools are there to help you to improve conversion. They are
This is one of the best tools for marketers to fond out winning marketing strategies. If you are not sure about what your customers want the try this tool to experiment various strategies on it. Can perform A/B testing to know the performance of webpages by changing it. Also, do split testing or multivariate testing using this free tool.
Unbounce is a software which can help you to build attractive landing pages for your website. Marketers can use this tool to increases their campaign conversion. No need to have much experience to create a landing page using this tool. Create converting landing pages, pop-ups and sticky bars quickly using this tool and ensure as many conversions as possible.
If you don’t have any designing capability no need to worry about it. Use highly attractive landing page, sales page etc to improve the ROI. This tool is suitable for WordPress users. Create better landing pages using Optimize Press and increase the conversion rate of your website.
Content Marketing Tools
Just by creating contents and publishing it on the web is not enough to make your content notable. It is very important to market those contents effectively using various channels and tools to make it more reachable. It will also help to make your product branding easy. Marketers use various channels to promote their content. Before marketing content, it is also important to measure its quality. To make content marketing process easier and improve content quality here are some tools marketers can try
BuzzStream is a popular tool every marketer can use for content marketing. It comes with many features such as link building, content promotion, finding influencers, and even link authority checking. Marketers can choose a suitable plan depending on their needs to promote their products and services. The tool mainly focuses on building quality links, branding of the product and in creating buzz about the product in the market.
Copyscape is a tool designed to check duplicate contents and check the originality of an article. Marketers can use this tool to check whether the content is genuine or copies from somewhere before posting it on the internet. Google gives more importance to the quality of contents and if your content is plagiarized your website will lose credibility and will also affect its ranking also.
CrazyEgg is used to track detailed information about website audience. It also allows you to do A/B testing and identify the contents that are working and what not. Use this tool to make your website as you want by changing its look, fonts, colors and more. Without a designer knowledge, anyone can design their website and change its look using CrazyEgg. Know more about your website audience and develop a website that can make more conversions.
HARO stands for Helps a Reporter out and is a source for news and information. It helps you to find the source of information quickly. A lot of experts and journalist registered into this platform in order to explore the opportunities it can offer. Here journalist, bloggers and writers post their PR opportunities daily which anyone can access and respond. This is a useful tool for people who want to explore new opportunities. Be a source to popular media outlets all over the world by providing information they need.
Blog Topic Generator
Are you looking for a suitable blog topic that can bring more traffic to your website? Try this tool. Blog Topic generator is a tool content writer can use to generate new ideas related to a topic. It will show you a list of blog topics related to a topic and anyone can use this tool for free. The tool shows you result very fast and you can use this to create content based on those popular blog topics.
This is a tool to generate landing pages that have potential to make more conversions. Use this tool to see the landing page where your audience responds most. The tool helps you to drive more traffic and get as many leads as possible. Leadpages will also allow marketers to integrate their favorite marketing apps with it. You can pay $25/month to subscribe to this tool to create landing page, pop-ups, social media, text messaging and email marketing.
Optinmonster is a lead generating tool for content marketers. It can help to create more conversion by changing abandoned visitors to leads. Create eye-catching opt-in forms that have the potential to make new leads for business. Main features of this tool are page-level targeting, A/B testing, Actionable insight, beautiful opt-in forms, integrate all major marketing tools etc. You can pay up to $9/month to use this tool for your website optimization.
PicMonkey is a photo editing software which allows users to blog graphics and edit photos easily without any technical skills. The tool is simple to use and mainly bloggers and Instagram users get advantage from it. Anyone can edit pictures for free in PicMonkey. But cannot save images after editing it on PicMonkey. The plans start at $5.99/month and you can save as many images as possible. Use good images for your blogs and Instagram to attract more users and make more conversion.
Prezi is a presentation software for marketers. It can be used to zoom, move pictures and ring spatial relationship between object. This will help to bring life to your presentation. It has many standard presentation templates from which you can select one for you or else you can also create a custom template for your presentation. To customize templates no need to write any codes, just drag and drop layouts, graphs and reports to make your presentation easier. Prezi is a free tool which marketers can use to improve their presentations.
Wistia is a tool which marketers can use to create videos that can be useful for your business. Itcomes with customizable players which helps you to manage videos easily and share it across various social media platforms to promote business. No need to have special skills to create videos using this tool. Use it for free to create videos for your business. But the Pro version of this tool comes with additional features which can make it more professionalized.
Quora is a knowledge sharing platform where content writers can post their contents and promote it. People can ask question in it and experts about that particular topic will answer to that questions and share their answers or content that can answer that particular question. Basically, Quora is a tool that connects people to share knowledge. Anyone can create an account on Quora. Marketers can use this platform to market their content and make it more reachable to the audience.
Email Marketing Tool
Email marketing is an important marketing strategy where marketers can send emails to their customers and prospects. Email marketing is considered as an old marketing method nowadays. But that is not true. This is a very effective marketing option in this social media era. Many marketers Doing this manually is a time-consuming task. There are many tools to automate email marketing process. You can find some popular email marketing tools below
MailChimp is an email marketing tool which can be sued to automate email marketing, and Ad campaigns with customers. The tool is completely free and you can send thousands of mails at a time. This makes your marketing process faster and economical. Manage mailing list and new letter using this tool. Use this tool to create Facebook Ads, Postcards, signup forms, email, Google Ads and many more. Engage your audience and increases your ROI using this marketing tool.
Aweber is a tool that can be used for email automation. Build your brand name using email marketing and connect with your customers. You can change the template of your image by just dragging and dropping logos and images to your email. Make it look more professional using AWeber. Make your pop-ups, sign up forms attractive using available resources to make it more eye-catching.
Medium is one of the top content publishing platforms. Create unique content in this platform to promote contents well among your audience. This is a good platform for writers, thinkers and story tellers. You can publish quality content on this platform for free and connect with as many audiences as possible. Try this excellent platform to make a better conversion of your content.
SumoMe is a tool marketer can use to grow their business by increasing the number of subscribers. Grow your email list automatically using this tool and take your marketing effort to the next level. There are many ways to ask email of your subscribers. SumoMe will help you to do that easily using proven strategies. Setting up the app for your email marketing is also easy while you use SumoMe tool.
Data analytics is very important to know audience response. Every marketing campaigns and promotional programs need to be analyzed well to know the acceptance of audience. A detailed analysis about audience and performance of contents can make your marketing more focused. There are many tools to do data analytics when it comes to marketing. Some of the popular tools are here
Google Analytics is a free tool Google offers you to know the performance of your marketing campaigns. Integrate it with your marketing promotion to track the number of visitors to your website and know what your audience wants. It is a piece of code that can be attached to your website to track its performance in detail. Most marketers make it as their primary analytical tool to know their content performance within the search engine.
Built With is a tool that can be used to find out the technologies that are used to create a website. Also, It can provide a detailed statistical report in a colorful statistical chart. Use this data to know the reception of a website among the audience. You can analyze whether any advertisement used within the page and track each level of website components in detail. This profiler tool is completely free to use and very easy to operate too.
Google Search console
Google search console is a tool for webmasters to check the indexing status of a website. It is easy to monitor website’s presence and maintain it without any errors or issues. Change the look of your website in Google by tracking the website and maintaining it well. Troubleshoot various issues related to a website such as mobile usability, loading speed, AMP and other features using this tool. Business owners, SEO analysts and webmasters can use this excellent tool.
Try out the tools mentioned above for your marketing purposes and see how it makes a huge difference in your business outcome. Doing everything manually is time consuming. Change your marketing procedure and automate some repetitive processes so that you can concentrate more on your marketing strategies. Do you know any additional tools other than the above list? Comment below and tell your opinion about the tools given here.